Tuesday, November 10, 2009

You Never Forget Your First

When you are an independent label, recalling your first order is much like remembering your first love. The nervous butterflies and excitement are tied to entirely different biological reasons of course, (thank goodness) but nonetheless, it's hard to forget the fondness you have for that special someone.

For us, our first fashiony relationship began with Sarah Watkins, owner of Caramel Boutique in Washington, DC. A friend of a friend, knew of this adorable store and thought M641 would be a perfect fit. So our blind date, so to speak, ensued! The friend was right. It was love at first site. Caramel is a 'delicious' shop on the very hip U-street in DC that offers "unique clothing and accessories for men and women, featuring international, national and local designers."


M641 as displayed at Caramel in DC.

While reminiscing we thought we'd check in with Sarah. Here is where we share our intimate interview:


How long has Caramel been around?

Caramel opened in May 2006.

Give us a little history about the boutique? Like, where did the name for the store come from?

My grandparents owned and operated local grocery stores for over 40 years, and I grew up working in them. My grandparents were extremely hard working and excellent role models. From a young age I always wanted to start my own business and follow in their footsteps.

My grandfather loved candy, and he always had a bowl of caramels next to his favorite chair. Hence, the name.

Speaking of history, do you recall the first item you ever sold?

Yes, it was a belt and the customer still shops at Caramel!

So what kind of items can we find at Caramel?

Caramel carries casual pieces for men and women. Many styles transition easily from work to play. We also carry a number of accessories – belts, jewelry, cufflinks, and bags (for both men and women).

What are some of your favorite products at Caramel?

I love the eco-friendly lines made from organic cotton and bamboo, and it is great to have a number of different local designers represented in the store. Of course, I can’t wait for the Madras 641 spring collection to get here – the pieces are adorable and different from anything you will find in other stores!

Your favorite part about being a store owner?

I enjoy finding interesting collections that people haven’t heard of before, and watching the fashion trends change from season to season. I absolutely love all of the wonderful people I have met through owning the store and being a part of the U Street community. That is probably the most rewarding part. I am so appreciative of all the support I have received from my family, friends and loyal customers.


See, now you understand why we're so smitten! The feeling is very mutual. Thank you Sarah, for your continued interest in the M641 brand.


If you're interested in finding out more about Caramel and the other great items they carry, email Sarah: contact@caramelfashion.com.

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